Marketing Firm Puts "Social" Back in Social Media
PostcardMania emphasizes lasting relationships, not fleeting impressions.

CLEARWATER, FL, June 07, 2011 /24-7PressRelease/ -- Bringing old school business ethics to the new world of social media is a passion for PostcardMania, a 12-year-old direct mail marketing company in Clearwater, FL. Their decidedly unique approach to social media marketing (SMM) makes customers rave and media professionals notice.

"I personally respond to any questions or comments left for me," says Joy Gendusa, founder and CEO of the company. "Whether it's on Facebook, Twitter, LinkedIn or my blog, I always do my best to get back to people quickly. I feel courtesy like that is missing in the modern digital landscape. That's why I changed the way PostcardMania uses social media."

In two years of doing typical business networking via social media, PostcardMania obtained 518 Facebook likes and 830 Twitter followers. Now, six months after instituting their new program, they have 1,314 likes and 2,678 followers on Twitter.

Dedication to this concept led Gendusa to the hire a full-time Social Media Manager to handle the company's online sites. Ferris Stith, the social media queen who landed the job, spends her days in PostcardMania's Marketing department posting, tweeting, reading and responding to all kinds of digital communication, and those in the social media world are taking notice.

"It seems you and your company have quite the caring and courtesy policy," social media analyst Ingrid Abboud of nittyGriddy writes in response to a comment left by Ms. Stith. "I respect that! Hats off to you and your CEO."

Press Release Contact Information:

Joy Gendusa
PostcardMania
President
2145 Sunnydale Blvd.
Clearwater, FL
United States 33765
Voice: 800-628-1804 x 342
Fax: 727-442-5130
Website: Visit Our Website