Peter J. Canalichio to Be Profiled in Exclusive Registry
Atlanta entrepreneur celebrates 20 years of success in his career

ATLANTA, GA, September 20, 2010 /24-7PressRelease/ -- Peter J. Canalichio, Vice President, Business Development for Licensing Brands, Inc., has been recognized by Cambridge Who's Who for demonstrating dedication, leadership and excellence in brand licensing and event marketing.

Canalichio has 20 years of overall professional experience. As Vice President, Business Development for Licensing Brands, he is in charge of developing and growing new business programs for clients as well as subject knowledge expertise in brand and event licensing. Canalichio handles the licensing programs for Penley Art, Lifestyle Brands, The Majors Cap & Sportswear and Zelosport among others. In addition, Canalichio handled the event licensing programs for Coca-Cola for the Vancouver 2010 Olympic Games and the Shanghai 2010 Expo.

Prior to launching Licensing Brands, Inc., Canalicho managed an international technology business unit at Newell Rubbermaid as well as directed the company's Rubbermaid global licensing program. There, he received the External Business Development MVP Award for more than doubling royalty revenues and wholesale sales in two years. Earlier in his career, Canalichio worked at The Coca-Cola Company. There, he received the Licensing Department's Greatest Contribution Award for leading the Event Merchandising group to more than $50 million in licensed merchandise sales in its second year. Prior to his role in licensing, Canalichio worked in global finance.

In 1990, Canalichio earned a Master in Business Administration at the University of North Carolina where he graduated second in his class. He received his undergraduate degree at the US Naval Academy and was an award-winning naval aviator and instructor pilot, honing his leadership and decision-making skills in high stakes and time-critical environments.

Licensing Brands, Inc.'s mission is to help licensors and licensees harness the power of brand licensing and unleash pent up consumer demand, which is waiting to be satisfied. For more information, visit http://www.brandlicensingexpert.com.

Press Release Contact Information:

Ellen Campbell
Cambridge Who's Who
Public Relations
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