Emerging Trends in Customer Analytics
Webinar discusses best practices in Predictive Analytics and Data Mining

HENLEY ON THAMES, May 27, 2010 /24-7PressRelease/ -- Portrait Software, a leading provider of customer interaction optimization software, has opened registration for an upcoming webinar that will demonstrate the vision, best practice and imperatives for optimizing each and every contact with customers. By using predictive modeling tools and approaches, such as real-time scoring, customer data visualization and interaction optimization companies will be able to achieve significant improvements in customer satisfaction and loyalty and positively impact revenue and profits.

The webinar will be presented by Jeff Nicholson, VP Product Marketing, Portrait Software and special guest James Kobielus, Senior Analyst, Forrester Research.

Learning points
• Target your marketing budgets more effectively
• Optimize each and every contact with your customers
• Uncover best practices for customer analytics within multi-channel campaign management

According to an independent research report, "Success depends on your company being able to understand, analyze, and visualize likely futures and take appropriate actions as soon as possible. You must be able to predict future scenarios well enough to prepare plans and deploy resources so that you can seize opportunities, neutralize threats, and mitigate risks".
'The Forrester Wave : Predictive Analytics and Data Mining Solutions, Q1 2010', Forrester Research, Inc., February 2010.

The complimentary webinar will take place on Thursday June 3rd, 2010 at 11:30am ET and is now open for registrations.

Press Release Contact Information:

Lillian Dunlap
March Communications
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