B2B Email Marketing Solutions Provider Boomerang.com's CEO Shares 7 Tips to Help Email Marketers Send Messages that Resonate with Readers
Email Marketing Expert David Kearney Says Being Useful is the Most Effective Way to Engage Email Recipients

PALO ALTO, CA, May 28, 2010 /24-7PressRelease/ -- David Kearney, CEO of Boomerang.com, provider of b2b email marketing solutions such as the SFDC award-winning "Best Mass Email Tool" BlastWizard, has logged an entry in his company's Email Marketing Tips blog. As implied by the entry's title, "7 Ways to Be More Useful to Readers," email marketers who want their distributions to stand out from the onslaught their targets receive every day must become highly useful to their recipients, according to Kearney.

"People sign up to receive emails because they expect or want information they can use," said Kearney. "But many email marketing messages fail to deliver on this need, and recipients sense that before they even open them. With the right tools, design and branding supporting the effort, any email marketer who figures out how to be useful on a consistent basis will engage his or her audience on a consistent basis."

Recipients will likely find emails that do any of the following seven things—all elaborated in Boomerang's blog—to be useful:

1. Show the audience how to do something they've always wanted to do
2. Warn the audience about common mistakes
3. Share useful resources
4. Answer a common question
5. Look for seasonal topic opportunities
6. Explain something very technical in a very simple way
7. Ask the audience their opinion

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to the Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, anyone interested in email marketing is welcome to join Boomerang's LinkedIn group.

Press Release Contact Information:

Sandra Watters
Boomerang
Corporate Account Manager
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Palo Alto, CA
USA 94303
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Fax: 650-688-4303
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