B2B Email Marketing Solutions Provider Boomerang Provides Live Event to Show Attendees How to Get Out of the Spam Folder and Deliver More Email
Boomerang's IT Experts Share Their Insight on How to Vastly Improve Email Deliverability

PALO ALTO, CA, May 14, 2010 /24-7PressRelease/ -- Boomerang.com, a Palo Alto, Calif.-based provider of b2b email marketing solutions, has announced an online event titled "Get Out of the Spam Folder and Deliver More Email." Hosted by Boomerang's IT experts at 1pm PST / 4pm EST on May 13th, the event is recurring and one in an ongoing series designed to help email marketing improve their game. Furthermore, the tactics and strategies discussed are designed to work particularly well with Boomerang's signature product, BlastWizard, which was voted "Best Mass Email Tool" by users of salesforce.com in 2008.

"Perhaps the number one concern among email marketers is how to avoid the spam folder," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "At Boomerang, we constantly strive to neutralize the spam folder's power over our users' email marketing messages, and as a contribution to the email marketing industry's self-development, we like to share what we've learned with the community at large, free of charge."

Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang's Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang's group there.

Boomerang has developed processes by which users of BlastWizard may legitimately circumvent spam filters, which this live online event addresses. For a customer to use a personalized, custom domain (e.g., its own company's domain), for instance, Boomerang simply requires that the customer have access to the email domain that will display in the "from: line" of outgoing messages. Additionally, Boomerang can provide a dedicated IP address intended exclusively for the customer's use, thereby adding ease to the process IT must follow to whitelist a domain.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

Press Release Contact Information:

Sandra Watters
Boomerang
Corporate Account Manager
2100 Geng Road, Suite 102
Palo Alto, CA
USA 94303
Voice: (650) 798-1038
Fax: 650-688-4303
Website: Visit Our Website