Philadelphia Area Design Agency MKJ Creative Partners with the Good Samaritan Shelter
MKJ Creative announces their partnership with The Good Samaritan Shelter for homeless men in Phoenixville, PA, trading experience in branding from the ground up, for brand positioning, logo and marketing material for the charitable organization

MONTGOMERYVILLE, PA, April 11, 2010 /24-7PressRelease/ -- MKJ Creative is proud to announce their partnership with The Good Samaritan Shelter located in Phoenixville, PA. In a win-win situation, The Good Samaritan Shelter for homeless men needs brand positioning, logo, stationary, identity manual, brochures and other related items. MKJ Creative wants the experience of working with a company from beginning to end on brand positioning to a complete identity manual, and to gain better market exposure in the process. The roll out of the integrated marketing strategy is planned for early June, 2010.

With the initial positioning work already complete, MKJ is now working on the logo stage. "We chose this project to gain experience in branding a company from the ground up," says Oz Whitesell, the Business Director of MKJ Creative. "It is an amazing opportunity to fulfill a desire of MKJ Creative's and deliver on the needs of the Good Samaritan Shelter," he continues.

With a current fiscal budget of $300,000 to provide for shelter and other needs of homeless men, The Good Samaritan Shelter could not afford the graphic design services that would allow them to have a world class brand to help establish their credibility and professionalism among their donors and contributors. Executive Director of The Good Samaritan Shelter, Nate Hoffer, explains, "As a small non-profit with limited resources, we rely heavily on the generosity of businesses like MKJ Creative to help us in our marketing and branding efforts. I have found all the staff at MKJ Creative to be professional, talented and attentive." Mr. Hoffer adds, "Their insight and strategies will enhance the Good Samaritan Shelter brand; allowing us to generate more support and in turn, serve more homeless men."

In the current economic climate, the need for services like those offered by the Good Samaritan Shelter is nearly overwhelming. MKJ Creative is rising to the challenge by providing strategic market planning for them, a package that would cost $25,000 on the open market.

About The Good Samaritan Shelter
Since 2002, the Good Samaritan Shelter has been the only shelter provider for single homeless men in northern Chester County. The shelter is able to serve approximately 80 men annually. Residents of the shelter receive much more than food, shelter and clothing. Programs are offered in the areas of budgeting, job readiness, health education and much more. Visit http://www.goodsamshelter.org to learn more about their important work.

Press Release Contact Information:

Oz Whitesell
MKJ Creative
Business Director
595 Bethlehem Pike, Suite 121
Montgomeryville, PA
USA 18936
Voice: 877.MKJ.0111
Website: Visit Our Website