Going "Green" in your Marketing is Like Eating Organic foods — You Look Good and It's Just Better for You.
Leading Journal Features local Print Art, Inc. on Sustainability in Print and Marketing.

EGG HARBOR TWP, NJ, March 28, 2010 /24-7PressRelease/ -- Many businesses are leading the way when it comes to operating in a green or sustainable fashion and it's now extending more and more into the world of marketing. The cover article in the March 2010 issue of The Big Picture Magazine entitled "Sustainability: Making Your Mark" features local print and marketing firm Print Art, Inc. as one of five print providers discussing sustainability in the print industry.

"We were excited when The Big Picture Magazine contacted to discuss sustainability," said Carl Blase, CEO, "It was a great opportunity for us to provide information to benefit our consumers and serve the needs of our industry so we can all perform better."

The article, written by J.P. Pieratt, speaks to the reasoning behind each company's sustainability efforts, their approach, achievements and goals.

Companies making the move to better sustainability in their marketing efforts realize it's like learning to eat foods that have been grown organically; they're just healthier for you. The same is true with marketing materials that have been produced using greener strategies.

Marketers are now beginning to think more often about producing their point-of-sale materials, brochures and other marketing tools from green materials and processes. It adds credibility to the efforts of the company and is better for the environment. And, many companies can gain environmental credits for their efforts. Environmental credits are rapidly evolving commodities that are used to fund renewable energy projects in states with applicable standards.

Printing firms who produce products made from green materials and environmentally sound practices are contributing to the well-being of the environment and can help firms understand the many ways in which they can have more of a "green" marketing effort. For example, a more targeted marketing initiative can mean printing less pieces, resulting in a cost savings as well as a reduction in the consumption of materials, improved performance and increased ROI.

Print Art has made a dedicated effort over the past few years to reduce their carbon footprint.
In addition to Print Art's FSC certification, the company recycles all metal plate materials, separates paper, bottles, and corrugated cardboard. In early 2009, they installed an environmentally friendly washer for all press parts and also began using low-VOC (volatile organic compounds) vegetable-based inks exclusively on all projects. VOC's are a major source of indoor air pollution and a cause of Sick House Syndrome.

Press Release Contact Information:

Frank Nardi
Print Art, Inc.
VP of Operations
6726 Delilah Road
Egg Harbor TWP., NJ
USA 08234
Voice: 609-645-1940
Website: Visit Our Website