Trade Show Staff Training: The Tradeshow Coach Shares Six Questions to Ask to Integrate Social Media Applications into Exhibit Space
Susan Friedmann Strongly Encourages Trade Show Booth Professionals to Carefully Consider the Circumstances as They Embrace Exciting New Social Media Tools


LAKE PLACID, NY, February 06, 2010 /24-7PressRelease/ -- (TheTradeshowCoach.com) Tradeshow staff wondering how best to utilize social media in combination with their off-line activities at an event may visit The Tradeshow Coach Blog. There and at the rest of her website for trade show success, Susan Friedmann, CSP, The Trade Show Coach, provides a trove of advice and information for trade show booth professionals. In a recent blog entry, for instance, she shared with readers six questions to ask to integrate social media apps into exhibit space.

"Many social media applications are tailor-made to complement businesses' brick-and-mortar, and many trade show producers have taken note by making these available to exhibitors," said Friedmann, CSP, a booth staff trade show training expert. "Furthermore, some producers will even grant exhibitors access to unifying platforms such as GoExpo and ChirpE. Trade show booth professionals really owe it to themselves to explore their options; these tools can do wonders in helping staff to drive and convert leads."

Friedmann is author of "Meeting and Event Planning for Dummies" and the "Idiot's Guide to Target Marketing." A sought-after maven in the niche market of tradeshow training, she has presented workshops on the subject at some of the most recognizable Fortune 500 corporations. Friedmann also hosts "Riches in Niches Radio" every other Tuesday at 8pm EST on wsRadio.com, where she shares her expertise on niche marketing for entrepreneurs as the author of "Riches in Niches: How to Make it BIG in a small Market."

At her blog for trade show staff training, Friedmann answered the follow six questions on how companies can complement their trade show booth presence with social media applications:

1) How does the software bring together attendees and exhibitors?

2) What's the learning curve?

3) What usage metrics does the software offer, and when are the results available?

4) What support is offered?

5) How about data format and backups?

6) What is the privacy policy?

"Obviously, knowing the right questions to ask will help exhibitors make the most of these impactful tools," said Friedmann. "What might not be so obvious is that arbitrarily embracing whatever social media applications are available is an unwise approach; exhibitors who discern a proper level of social media utilization appropriate to their aims will see the greatest results."

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Susan Friedmann, CSP
The Tradeshow Coach™
The Tradeshow Coach™
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