Sir Speedy Centennial Publishes a Basic Guide to Analytics for Customers White Paper
White paper aims to aid customers in understanding the value of tracking and reporting of both electronic and printed campaigns

CENTENNIAL, CO, February 14, 2010 /24-7PressRelease/ -- Sir Speedy Centennial (http://www.sirspeedycentennial.com), a premier Denver-area offset printer for 30 years, has published a white paper designed to assist traditionally print customers in understanding the concept of reporting and tracking visitor and customer statistics for both printed and electronic campaigns. These statistics, known as analytics, enable businesses to measure the effectiveness of campaigns and to positively affect future campaigns based upon this data. In some cases, and depending upon the data collected, the business can even make changes to improve response rates while the campaign is active.

Mike Booth, owner, Sir Speedy Centennial, says, "Our shop has, in many ways, already gone through exactly what our customers are facing today. We had to get smarter about marketing, reduce our costs, and improve our response rates in order to stay competitive. Electronic media and analytics have enabled us to do this. With this experience under our belts, we felt we could help our customers embrace these tools by offering new services — and explaining those services. Our white paper educates the customer on what we are doing under the hood to create more effective campaigns for them."

The white paper, titled Analytics for the print and electronic-media customer, is free and available for download by completing a short registration form located at the Sir Speedy Centennial web site (http://www.sirspeedycentennial.com/index.php/2000/02/11/white-paper-a ... campaigns/). Authored by Cyndie Shaffstall (http://www.cshaffstall.com), SEO/SMO advisor at Spider Trainers, LLC (http://www.spidertrainers.com), the document examines a fictional campaign created as both an email and direct-mail piece and the basic and simple analytics set up behind the two vehicles.

For more information about additional white papers and resources available from Sir Speedy Centennial, visit www.sirspeedycentennial.com or email Mike Booth at mbooth@sirspeedycentennial.com.

Press Release Contact Information:

Mike Booth
Sir Speedy Centennial
Owner
12201 E. Arapahoe Rd., Unit C-12
Centennial, Colorado
USA 80112
Voice: 303-799-4383
Fax: 303-792-5140
Website: Visit Our Website