Learn How Best-in-Class Organizations use Analytics to Drive Relevant Customer Interactions
Webinar discusses the role of Offer Optimization

BOSTON, MA, January 29, 2010 /24-7PressRelease/ -- Portrait Software, a leading provider of insight-driven customer interaction software, today opened registration for an upcoming webinar that will demonstrate how best-in-class companies gain performance improvements in their customer-centric marketing capabilities. By using customer analytics companies will be able to move closer to realizing the vision of offer optimization to achieve revenue growth, maximize opt-in responses and retain customers.

In conjunction with the Aberdeen Group the webinar will be presented by Ian Michiels, Research Director & Practice Leader, Customer Management Technology, Aberdeen Group and Jeff Nicholson, VP Product Marketing, Portrait Software.

Learning points
• The role of customer analytics in Best-in-Class marketing campaigns
• How event triggered marketing can optimize every contact with the customer
• How Best-in-Class organizations optimize inbound marketing channels like contact centers and social media
• How the latest analytical modeling approach, Uplift Modeling, will further enhance offer optimization

According to Ian Michiels, "Organizations are now looking to become truly customer-centric; offer optimization, driven by intelligent analytics, will help to support this goal and provides the most cost-effective way to get it right, the first time."

The complimentary webinar will take place on Thursday February 11th, 2010 at 11:00am ET and is now open for registrations.

Press Release Contact Information:

Lillian Dunlap
March Communications
Account Executive
125 Summer Street, 16th Floor
Boston, MA
USA 02110
Voice: 617 960 9872
Fax: 617 960 9876
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