New program makes marketing feel like a facial instead of a Brazilian...
PostcardMania's CEO, Joy Gendusa, found a successful and painless direct mail program for day spas that celebrated people's birthdays and created new-customer revenue by doing so.


/Direct Marketing News Articles/ - CLEARWATER, FL, July 01, 2008 - Joy Gendusa tells day spa owners not to believe the negative hype regarding the economic slump and to get on the ball with promotion...promoting birthdays. In a 6 month research program of tracking which industries were doing well during the housing slump, Gendusa found a successful direct mail program, lucrative in helping spa owners increase new customers.

The program, called the New Client Birthday Program, capitalizes on a careful selection of one's mailing list. By acquiring mailing lists containing birthdays of a specific target market, a day spa can send a birthday card to a specific identity (person) with a special offer enticing them to try out the spa they've never visited before. A free manicure or a free ½ hour massage with purchase of a facial is just one of the specials that can be used for birthday offers.

The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out junk mail. Junk mail is mail that is not directed to a specifically targeted mailing list. Consumers do not mind receiving mail promoting products and services they need - which is 'direct mail'...there is a difference.

"I can assure you that women will jump at almost any free offer from a day spa," said Gendusa.

As people get older, your day spa gets richer. Go Day Spas - it's your birthday, it's your birthday....

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Press Release Contact Information:

KarlaJo Helms
PostcardMania, Inc
VP Marketing
404 S. Martin Luther King Jr. Ave.
Clearwater, FL
US 33756
Voice: 800-628-1804 x 342
Fax: 727-441-4704
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