New fitness marketing program accused of steroid use
PostcardMania's CEO, Joy Gendusa, found a successful direct mail program for fitness clubs that celebrated people's birthdays and created new-member revenue by doing so.


/Direct Marketing News Articles/ - CLEARWATER, FL, July 01, 2008 - Joy Gendusa tells fitness club owners not to believe the negative hype regarding the economic slump and to get on the ball with promotion...promoting birthdays. In a 6 month research program of tracking which industries were doing well during the housing slump, Gendusa found a successful direct mail program, lucrative in helping health club owners increase new members.

The program, called the New Member Birthday Program, capitalizes on a careful selection of one's mailing list. By acquiring mailing lists containing birthdays of a specific target market, a fitness club can send a birthday card to a specific identity (person) with a special offer enticing them to try out the gym they've never visited before.

The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out junk mail. Junk mail is mail that is not directed to a specifically targeted mailing list. Consumers do not mind receiving mail promoting products and services they need - which is 'direct mail'...there is a difference.

This is one marketing program that doesn't have to testify in court that all results were achieved naturally.

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Press Release Contact Information:

KarlaJo Helms
PostcardMania, Inc
VP Marketing
404 S. Martin Luther King Jr. Ave.
Clearwater, FL
US 33756
Voice: 800-628-1804
Fax: 727-441-4704
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