Do you smell something burning? 'Cuz your sales are on fire!
PostcardMania's CEO, Joy Gendusa, found a successful direct mail program for tanning salons that celebrated people's birthdays and created new-customer revenue by doing so.


/Direct Marketing News Articles/ - CLEARWATER, FL, July 01, 2008 - Joy Gendusa tells tanning salon owners not to believe the negative hype regarding the economic slump and to get on the ball with promotion...promoting birthdays. In a 6 month research program of tracking which industries were doing well during the housing slump, Gendusa found a successful direct mail program, lucrative in helping salon owners increase new customers.

The program, called the New Customer Birthday Program, capitalizes on a careful selection of one's mailing list. By acquiring mailing lists containing birthdays of a specific target market, a tanning salon can send a birthday card to a specific identity (person) with a special offer enticing them to try out the salon they've never visited before.

The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out junk mail. Junk mail is mail that is not directed to a specifically targeted mailing list. Consumers do not mind receiving mail promoting products and services they need - which is 'direct mail'...there is a difference.

It's not your birthday, but it sure feels like it.

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Press Release Contact Information:

KarlaJo Helms
PostcardMania, Inc
VP Marketing
404 S. Martin Luther King Jr. Ave.
Clearwater, FL
US 33756
Voice: 800-628-1804 x 342
Fax: 727-441-4704
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